$5,000 for website changes
Hayes set aside money to add the "ocean acidification" issue to her company's website. Through much of 2013, Hayes' website didn't mention the term. Yet an internet archive shows that by late that year, "ocean acidification" appeared in a new drop-down menu of her Bend-based firm's site.
The only way it would cost that much to update a website is if Hayes hired a top-tier lawyer to type slower than a turtle. I say this knowing full well turtles can't use computers.