The Apple bias is real

Vlad Savov for The Verge:

Readers are right to claim that the iPhone is treated differently from other smartphones, and reviewers are correct in doing so. Apple makes more in quarterly profit than many of its mobile competitors are worth, and the success and failure of its smartphone plays a large role in shaping the fate of multiple related industries. The iPhone is reviewed like a transcendental entity that's more than just the sum of its metal, plastic, and silicon parts, because that's what it is.